Design Co Studio (named by me!) is Design Co’s very first quarter-long program where students are able to work on a self-directed design project of their choosing.

I led the branding direction for this large initiative. I worked alongside Katie, a fellow designer from our creative team. Since we did not have a precedent, we had creative reign to push the Design Co brand guideline in a new way. We’ve never used bold gradients in our designs, but I figured it was fitting that a new initiative got a new direction! I created the graphics, logo, and all the assets from scratch.