Out of this world branding for the annual designathon hosted by Design Co
Out of this world branding for the annual designathon hosted by Design Co
PROJECT OVERVIEW
PROJECT OVERVIEW
This spring we hosted our annual designathon, Design Frontiers, and we really wanted to elevate it to a whole new stratosphere.
I led the branding for the 2024 event, collaborating closely with Luca, a fellow designer from our creative team. I also designed the web and mobile sites, working alongside our talented developers—Aaron, Brian, Edward, Sahil, and Victor—to bring the interactions & animations to life!
Designing this project took roughly 2 weeks, a huge chunk done over Winter break, our fastest turn around for a large initiative! I could not have done it without the grace and skill of all the people I worked with to make this happen :’)
This spring we hosted our annual designathon, Design Frontiers, and we really wanted to elevate it to a whole new stratosphere.
I led the branding for the 2024 event, collaborating closely with Luca, a fellow designer from our creative team. I also designed the web and mobile sites, working alongside our talented developers—Aaron, Brian, Edward, Sahil, and Victor—to bring the interactions & animations to life!
Designing this project took roughly 2 weeks, a huge chunk done over Winter break, our fastest turn around for a large initiative! I could not have done it without the grace and skill of all the people I worked with to make this happen :’)
Logo
Logo
Primary Colors
Primary Colors
#FF671E
#FF671E
#F1F1F1
#F1F1F1
#090921
#090921
Header Font
Header Font
Ridge Bold
Oblique
Body Font
Body Font
NB International Mono
NB International Mono
NB International Regular
NB International Regular
Assets
Assets
STYLE GUIDE
STYLE GUIDE
ucsddesignco
ucsddesignco
3/ TAKEAWAYS
3/ TAKEAWAYS
Design Frontiers 2024
Compromise is key
Compromise is key
Initially, Luca and I found ourselves heading in completely different directions. However, with a tight deadline, we knew that finding a middle ground was essential. This meant making concessions and creating space for both our ideas to flourish.
Initially, Luca and I found ourselves heading in completely different directions. However, with a tight deadline, we knew that finding a middle ground was essential. This meant making concessions and creating space for both our ideas to flourish.
The devil’s in the details
The devil’s in the details
As I worked alongside developers, I realized how much I could help their job by offering clear instructions and annotations on my designs, along with visual examples. Paying attention to the details truly made the designer-to-developer handoff more seamless.
As I worked alongside developers, I realized how much I could help their job by offering clear instructions and annotations on my designs, along with visual examples. Paying attention to the details truly made the designer-to-developer handoff more seamless.
It does not have to be perfect, but it has to be done.
It does not have to be perfect, but it has to be done.
Due to unforeseen circumstances, we only had less than a week to present our concept for the event to the marketing team. This limitation pushed us to make quick decisions and trust our initial ideas.
Due to unforeseen circumstances, we only had less than a week to present our concept for the event to the marketing team. This limitation pushed us to make quick decisions and trust our initial ideas.
MORE WORKS
